To visit Missoula is to fall in love, and cry a little when it’s time to leave. And this guide will show you why. Here, visitors learn about all that the city–Montana’s cultural heart—has to offer, making trip planning a breeze. Whether they come for the music or the mountains, the food or the fishing, visitors leave refreshed, restored and ready to come right back as soon as possible. And we’ve got a guide for that.
Mission Accomplished:
- Highlight the best of Missoula’s landscapes and townscapes with breathtaking custom photography.
- Interweave the There’s This Place campaign throughout the guide.
- Successfully distribute 80,000 guides through the website and call center.
- Display a digital flipbook of the guide on destinationmissoula.org with active links.
Elements of Success:
- Publication Design
- Advertising Sales
- Advertising Design
- Photography
- Production/Printing
- Interactive Flipbook
- Distribution
- Promotion