Lines connect the dots, and that’s what Mountain Line does for all of Missoula. Which is why it was easy creating a brand to promote ridership and zero-fare, build support through community and business partners, and communicate that Mountain Line really does benefit all of us. This campaign uses the headline The Line is my _________. Ride the Line—giving voice to the many riders grateful that the Line is there to take them where they want to go.
Mission Accomplished:
- Help achieve continued success with ridership and zero-fare.
- Promote the message “public transit creates a quality community” and Mountain Line “benefits us all.”
Elements of Success:
- Campaign Development
- Print Advertising
- Digital Advertising
- Social
- Website Development
- Promotional Materials
- Photography
- Community Outreach
- Publication Design